It’s no secret that one of the most popular things to give someone for Christmas is an Apple device. Their mobile platform with iPhones, iPods, iPads, and their ever popular Macbook line seem to be the key purchase for many gift givers each year. But for developers of apps and games on Apple’s iOS platform, Christmas day itself is the big earnings day.
You see, as individuals around the world open their Christmas gifts on December 25th this year and discover their new iPhone, iPad, or iPod; they’ll quickly want to test out their new toys with apps and games available on Apple’s App Store. I know that when I first got an iPod Touch a few years ago on Christmas, the first place I looked for the best apps and games as the App Store’s top free and paid apps and it appears that I wasn’t the only person to look at these lists for my first purchases.
Developers and iOS development corporations dream of being on the top paid list as it acts like the New York Times best seller list for Apps. Once you’re there your sales skyrocket! And one of the biggest days of the year for sales of apps on iOS devices is Christmas Day and the days following.
EA games appears to understand this as well as anyone and has decided to take their 70 iOS games and do everything they can to get them to dominate the top Paid apps list. And they quickly discovered that the best way to do it was to cut prices. The offer that ends soon (my guess is Christmas Eve) includes apps for all iOS devices and includes classics like Scrabble, Tetris, Need for Speed and more. Check out this complete list of all the games available.
EA’s tactics have been successful. As of this moment, EA controls spots 1 – 12 of the top paid apps for the iPad and 6 of the top 10 iPhone apps. I’m guessing that the total volume of apps sold at this price point may even surprise EA and I look forward to their announcement of their success sometime in 2011. Hopefully the sales numbers are so large that EA drops their price on games a bit more often.
Head over to the App Store now and grab some of the 70 titles available now. Even better if you’re getting an iPad, iPod Touch, or iPhone for someone this Christmas and want to have a collection of apps waiting for them Christmas morning.