Verizon Comes Out on Top Despite Industry Changes

By Ben Lingen

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As we all know, technology is constantly changing. After all, isn’t Apple’s entire business plan based on the constant cycle of buying the newest iPhone over and over again? Think about it, Apple releases a new mobile operating system every year that won’t work without newer computing power. Cell phone users are eager to update their phones every time a new model comes out. However, people are not as eager to change their cell phone provider-even if it means better deals and lower prices.

A recent study conducted by SimpleTexting found that Verizon has been the most sought-after provider for the last six years. Why is this? Verizon has long boasted about being “the most reliable network in the country” but the February 2017 OpenSignal report shows that Verizon and T-Mobile are now tied for the title of the top network. Each network claims to be the “best,” which can confuse customers. In fact, many people have stuck with their cell phone provider simply due to habit. However, comparing cell phone plans and switching is easier than you think.

It’s hard to forget the Verizon commercials with the “can you hear me now?” slogan, but the times when Verizon coverage far outranked other networks have passed. In fact, the industry is changing and AT&T, Sprint, and T-Mobile have seen a lot of growth recently. Cell phone service providers are constantly changing their plans and offers in order to compete with each other. Before you pull the trigger, it is essential that you conduct thorough research. You’ll likely find that your ideal plan is available at a discounted rate. For the first time in a long time, the consumer is commanding the market. Cell phone service providers are also beginning to phase out two-year plans. Without a strict contract, consumers are able to change their plan or upgrade their model whenever they desire.

Remember, if you do choose to switch carriers you’re always able to keep the same telephone number. So relax, do your research, and find the best deal for you. Don’t forget, some cell phone providers will even buy you out of your contract.  

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