We know Apple’s products are, when taken only at face value and not compared part to part, more expensive. We also know they are tougher to upgrade (or impossible), nearly impossible for normal people to build from scratch and now that Mac OS X app development is going the way of the iOS app store, might be tough to develop crappy apps for.
1. Apple users don’t want everything, they want the best
In the VIP club, no one cares about quantity of choice. While open development may spur innovation, it doesn’t usually lend itself well to stable programs that are easy to use. Know many people that use OpenOffice? Run Linux? Build their own computers? No? That’s because it’s hard. I use my laptop as a tool to do other things, not as an experiment to be hacked.
2. You don’t see many Cadillac, BMW and Lexus owners under the hood
Most people pay money for things that a) work well, b) look cool and c) provide value at that price. I don’t care how or why the engine works, I just drive the damn car to get from place to place and look good doing it, just like the celebs do in any VIP club.
3. Everything is prettier in the Apple world
This really isn’t even an argument. The computers look better, the iPod is iconic and even Mac OS X dances with quite a bit of brilliance. Every time I’m using a PC, I KNOW I’m using a computer. When I’m on a Mac, I’m doing work in an art museum.
4. There are no labels here
No one in the VIP room wears labels on their clothing (at least not real VIPs) and no Mac has a sticker on it from the manufacturer. Right now I’m looking at a PC with a DVD Video sticker on the drive. Really? How ugly is that? Do you people really need that kind of a sign?
5. Cool people don’t trust committees
Steve Jobs has finally made being cool accessible to the mainstream, and while that has taken its toll on product build quality (which in my experience has meant hard drives don’t last as long, which isn’t even Apple’s fault), the trade off has been worth it.
Just remember: you can swim in and you can drink in the kool-aid, but don’t pee in it.